Thursday, November 15, 2007
posted by PabloPabla at 10:13 am

News just in through Darren Rowse. In an interview conducted with Matt Hulett (CEO of Widgetbucks), it was revealed that

"Publishers will be seeing two things, primarily. First, merchants are no longer being charged for clicks from outside the U.S. and Canada on WidgetBucks widgets, and as a result, publishers will no longer receive credit for those clicks."
"The key factor is non-converting clicks from outside of U.S. and Canada, because the reality is that this traffic is dragging down RPC across the board. International users who click-through to a U.S. merchant’s site and highly unlikely to purchase from that merchant for various reasons, such as language barrier or shipping cost."

So, if your readership comprises a majority from Non-North American residents, you can expect a drop in your income pretty soon.

Needless to say, Darren feels that the changes which will take place "sucks!". Though I am not a Widgetbucks publisher, I also feel that it damages the company's credibility to make such sweeping changes midway after all the sweet talking at the launch of the company's programme till this was revealed. As I commented in Darren's blog

"They relied on bloggers around the world to give their business a buzz and got them to sign up with attractive propositions on how much they could earn. Now that they are well known, they decide unilaterally to slash away all non-North American clicks.

I may be over-generalizing but if this is not unfair business practice, I don’t know what is. It speaks much about the credibility of the company, doesn’t it?"

What say you? At least our locally grown Nuffnang is geotargeted and had the foresight in this area.

Update 12.12.2007 : They have just enabled CPM advertisements for non-North American traffic. That's comforting at the very least.



At 11:02 am, Anonymous Adino

If this results in higher income earned per click, then it should balance out somewhat. Otherwise it would be unfair for us.

It's time to target our posts to be featured on social bookmarking sites!


At 1:46 pm, Blogger Helen

The way to go is to rely on more local advertiser participation.

Not many advertisers are game enough to try blog advertising. Yeah, maybe at the moment the reach out audience is not that many... but then blog advertising is considerably cheaper so i do think it balance things out. :-)


At 8:16 pm, Blogger Samm

The irony of it all is my ref earns more than i do. So, no cicks on my side also i get money. Still happy.